Melbourne remote control tourist campaign brings the city to armchair travellers

St Kilda beach and Melbourne's most hedonistic night spots can be explored in Tourism Victoria's interactive digital campaign, which uses social media to control two "tourists" on a trip around the Australian city.

Tourism Victoria: launches Melbourne remote control tourist
Tourism Victoria: launches Melbourne remote control tourist

Social media users can guide the two intrepid adventurers around the city by tweeting Instructions that contain the hashtag #MelbourneRCT.

The promo film features the tourists sampling every coffee on Gertrude Street, climbing to the top of the Melbourne Cricket Ground and even beekeeping and selling fish at a street market.

The interactive campaign is live from 9-13 October and has already seen the remote control tourists visit the Malthouse Theatre, sip cocktails at Madame Brussels bar, and check out designer togs at Marais boutique.

Highlights of the day's adventures are shown at

Client: Tourism Victoria

Agency: Clemenger BBDO

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content