The automaker releases the second snippet of its David&Goliath-made film.
When David&Goliath released the first 15-second teaser of Kia's Super Bowl commercial, Melissa McCarthy was running through an arid desert sans car. Thankfully, the comedian's conditions have improved somewhat. Now, she's finally driving the Kia Niro crossover, which she's advertising, but she's stuck on an iceberg. Uh oh. Better call Kia Roadside Assistance. What happens next? You'll have to wait until the third quarter of the Super Bowl on Feb. 5 to see the rest of the minute-long film — or until Kia releases its spot ahead of the Big Game.