CDP has raided Mellors Reay and Partners to hire a former Campaign
’face to watch’, Nick Webb, for a newly created top-level role on its
flagship Honda account.
Webb, best known for bringing the cartoon taxman, ’Hector’, to life at
his previous agency, Leagas Shafron Davis, has been brought in to run
all advertising, direct mail and promotions on Honda’s pounds 20 to
pounds 25 million business.
The move follows a reorganisation at CDP on Honda, which recently handed
over responsibility for consumer PR and loyalty schemes to the
CDP already handles all advertising and promotions for the brand.
Janine Van Stolk will now head customer loyalty and Amelia Lyon will
concentrate on publicity, while Webb will steer advertising and
All three departments will report to Johnny Hornby, the head of account
management at CDP.
Webb said: ’There comes a time once in your career when you are offered
a job you can’t refuse. I’ve always wanted to run a big piece of
business such as Honda.’
Webb, who gained experience in car accounts on Seat at Leagas Shafron,
currently works on Oki computer systems at Mellors Reay, and is expected
to join CDP within six weeks.
Separately, the planning director of Mellors Reay, Justin Kent, will be
quitting the agency in November to work in California.
Paul Richards, the managing director of Mellors Reay, stressed the two
moves were not connected. ’The spirit here is genuinely tremendous,’ he
said. ’Good people get poached. ’