Duckworth Finn Grubb Waters has unveiled its first advertising
campaign for IPC Magazines’ NME and Melody Maker since winning the
pounds 1 million account at the end of 1998.
A poster campaign for NME goes up this week and will change every
The first execution features a photo-fit of a face with the strapline,
’Britain’s most wanted. Poll winners issue. Free CD.’
The copy relates to the NME poll results running in the music paper this
A second execution will go up next week promoting the magazine’s feature
on future music stars with the image of a pre-natal scan of an embryo -
playing a guitar.
Another four executions will be created for the campaign’s debut
six-week run. The ads were written by Simon Riley and art directed by
Melody Maker’s poster campaign concentrates on the energy of the
magazine and its knowledge of the industry. The first execution features
a plant-pot with a guitar growing out of it, signifying home-grown
It is written by Matt Lee and art directed by Peter Heyes.
Media on both campaigns is by CIA Medianetwork.