Most read: Adam & Eve/DDB's take on Waitrose Christmas
Waitrose’s Christmas 2015 campaign has launched today, featuring this festive ad from Adam & Eve/DDB.
The supermarket chain revealed that its messaging behind this year’s campaign was marking the different ways people celebrate Christmas.
The 60-second version of the ad below has already been shared online today. Its first TV airing will be on Sunday 8 November.
Ten-second "moments", 20-second product ads, press and digital display will also compliment the campaign, Waitrose has revealed. The brand is also aiming to engage consumers on social via the hashtag #MakesChristmas, which asks, "what makes Christmas special?"
Patrick McClelland and Feargal Ballance wrote the ad. It was directed by Simon Ratigan through HLA.
Take a look at Campaign's 10 most-shared Christmas ads of all time.
First look: Costa Coffee’s BuzzFeed branded video
Remember we told you last month that BuzzFeed would be offering branded video content in the UK? Well, we have the first one to show you, from high-street coffee shop chain Costa Coffee.
The three-minute-plus video features perfectly placed Costa coffee cups and mugs throughout. But in order to get those much needed social shares, the brand looks at what makes Brits happy. Six people discuss the subject. Their ideas include cups of tea, giving up seats on the Tube and men in fancy dress.
Little Things That Make People In Britain Happy // Presented by BuzzFeed and Costa CoffeeDo you want to go for a cheeky coffee? Costa Coffee is a UK coffee company with 2,000 coffee shops in the UK and more than 1,168 shops in 30 overseas markets. Voted the UK's favourite Coffee Shop five years in a row, we are proud of our British heritage, creating little moments of happiness for our customers.http://www.costa.co.uk/Posted by BuzzFeed Partner on Wednesday, 4 November 2015
So far, the video has received 80,000-plus views (and still climbing), more than 400 likes and 132 shares on the BuzzFeed Partner Facebook page, so it looks like it’s kicked off in style. Only time will tell as to whether it gets similar viewing figures to Purina's 'Puppyhood' video.
But if there’s one thing we’ve taken away from Costa's video, it’s the phrase "I got bare spikes bruv", by an urban hedgehog (view it at approximately two minutes five seconds).
Update: TalkTalk to resume X Factor sponsorship this weekend
Following last month’s cyber attack on TalkTalk, the telecoms brand has announced its idents during The X Factor's ad breaks will return on Saturday. It comes after a two-week suspension and a police investigation.
TalkTalk, which uses CHI & Partners as its creative agency, is keeping most of its brand advertising on pause during the investigation and diverting adspend into messages of reassurance online and on social media.
A spokesman for TalkTalk said: "The investigation continues and we continue to reassure and inform our customers about the latest developments."
Future trends: Going solo and getting emojinal
This week, Future Foundation’s Trending 2016 took place and Rebecca Coleman, Marketing’s features editor, reported on the top tips. Here’s a little taste of her highlights.
Alone doesn’t mean lonely anymore
Laura Dennehy, Future Foundation’s commissioning editor, revealed the "Scrolling alone: engaging the solo self" trend, ie most people are now living in their own little bubble thanks to technology.
According to the agency’s own global research, 37% of people who live with others often engage in at least three solo pursuits, such as shopping, gaming, exercising or even drinking, on a regular basis. For those who live alone, this figure rises to 77%.
Meabh Quoirin, managing director of Future Foundation, said amplifying emotional messages is one way that brands can meet the "adblockalypse" head on, as people are much more willing to share ads and content that makes them feel something.
She also predicted that e-commerce and customer service are about to get a whole lot more mood-based.
Find out more about what Marketing magazine discovered at the Future Foundation’s Trending 2016 conference.
Pigs might fly: Orchard Pig's new cider delivery service
Is it a bird? Is it a plane? No, its a drone cider-delivery service, brought to you by Orchard Pig.
The producer of craft ciders has a new service that uses a flying Gloucester Old Spots pig to drop cider to UK customers. The team behind the R&D project said it wanted to express the brand in a humorous and playful manner by incorporating the pig into the drone build.
It’s been a struggle to carry out full testing of the service, the brand has revealed, due to strict flying laws that prevent testing in certain areas and weight restrictions. So don’t expect pigs to be flying anytime soon.
But Orchard Pig has said a 2016 summer cider delivery service isn’t too far away.
Compiled by Samantha Edwards
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