In a reorganisation of its ad sales team, Men’s Health has promoted
Rupert Turnbull to the new position of ad controller and is recruiting a
senior sales executive.
Turnbull, who joined from Hello! last July and was formerly a senior
planner/buyer at Starcom Motive, has been promoted from account
Previously, the sales team worked within a structure whereby four
account managers reported to publisher Ralph Boon.
Turnbull’s remit is to pinpoint growth areas, particularly in luxury
goods advertising. Men’s Health has an upscale audience of 25- to
44-year-old men. Turnbull believes this is the ideal readership profile
to lure advertisers wishing to exploit the trend towards smarter
dressing and dress-down days at the office. ’Both phenomena play right
into our hands,’ he said.
Magazine launches in the men’s market are expected this year from John
Brown Publishing, James Brown’s I Feel Good and Emap.
Boon said the Men’s Health website was likely to be relaunched and would
take advertising for the first time. However, he was unable to reveal a