Men’s Health raises Turnbull to new role in sales restructure

In a reorganisation of its ad sales team, Men’s Health has promoted Rupert Turnbull to the new position of ad controller and is recruiting a senior sales executive.

In a reorganisation of its ad sales team, Men’s Health has promoted

Rupert Turnbull to the new position of ad controller and is recruiting a

senior sales executive.



Turnbull, who joined from Hello! last July and was formerly a senior

planner/buyer at Starcom Motive, has been promoted from account

manager.



Previously, the sales team worked within a structure whereby four

account managers reported to publisher Ralph Boon.



Turnbull’s remit is to pinpoint growth areas, particularly in luxury

goods advertising. Men’s Health has an upscale audience of 25- to

44-year-old men. Turnbull believes this is the ideal readership profile

to lure advertisers wishing to exploit the trend towards smarter

dressing and dress-down days at the office. ’Both phenomena play right

into our hands,’ he said.



Magazine launches in the men’s market are expected this year from John

Brown Publishing, James Brown’s I Feel Good and Emap.



Boon said the Men’s Health website was likely to be relaunched and would

take advertising for the first time. However, he was unable to reveal a

timescale.



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