Online sales house 24/7 has poached IPC Magazines’ classified ad
manager Lisa Menaldo and signed up a new client, Inshop.co.uk.
Menaldo previously handled classified advertising for IPC’s TV weeklies
division IPC tx, which includes TV Times and What’s on TV, and the
publishing giant’s Connect arm which produces women’s titles such as
Chat and Woman’s Own.
The 27-year-old has joined 24/7 as a senior account manager handling
Scoot, the search engine portal UK Max, women’s site Handbag.com and
ITV’s children’s site CITV. She will also sell advertising on IPC tx’s
start-up online programme guide, Unmissable TV.
Menaldo, who reports to 24/7’s account director Dominic Elfer, said:
’Media sales as we know it will be transformed dramatically by the
internet over the next few years. 24/7 represents some of the strongest
sites in the UK at the moment.’
Meanwhile, the internet sales house has added to its portfolio of more
than 40 sites by taking on the sales contract for Inshop.co.uk, an
online guide to shopping. 24/7 will handle all advertising for the
Inshop.co.uk allows users to choose a city and a category of retail
goods and then search for the dates of relevant sales and special
Alternatively, they can use the system to find an address and telephone
number of a particular shop or to check which is the nearest station to
The ad sales contract encompasses banners, online sponsorships,
e-commerce and direct marketing. Global sales will be handled by 24/7
offices in 12 countries.
Inshop.co.uk is a US company. More than 1,200 shops in London are listed
on the site, including French Connection, Agent Provocateur and Austin
The site will go nationwide focusing on six cities including Manchester
and Leeds by the end of the year.
The British version is run by UK managing director Jane Davies, the
former publisher of The Guardian’s Space and Guide supplements.