Mercedes-Benz "Bertha Benz: The journey that changed everything" by Antoni Garage

Bertha Benz, the wife and business partner of Carl Benz, played an instrumental role in Mercedes-Benz's foundation.

A film released for International Women’s day tells the story of Bertha’s journey from Mannheim to Pforzheim, Germany, the world’s first long distance drive in a car. While people remained sceptical of the car’s new technology, Bertha was determined to show the potential of her husband’s invention. The ad was shot like a classic Western film and dramatises one of her stops along the way. Because mechanics didn’t exist, she used a pharmacy to find fuel, a hat pin to clear fuel lines and her garter for insulation.

Credits

Head of global campaigns and product content
Manager international campaigns
Marketing communications
Advertising agency
Executive creative directors
Creative director
Creative director digital
Strategist
Client service director
Account director
Account manager
Motion design
Production company
Managing director
Executive producer
Director of photography
Post-production supervisor
Service production
Assistant colorist
Sound studio
Producer sound
Sound designer/mixer
Music coordinator
Post production
Producer
VFX supervisor
2D lead
Matte painting
Media agency
AMQ

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