A mountain-biker and a racing cyclist challenge each other in their respective sports in a new content film for Mercedes-Benz's Vito Sport van.
AllTogetherNow created the documentary-style film, which can be watched on YouTube. The near five-minute film was shot in Kent and shows the mountain-biker Daryl Brown and road cyclist Yanto Barker dabbling in each other sports. The film is aiming at a broad audience – 25- to 55-year-olds interested in sport – and, naturally, Brown and Barker travel around in a Vito Sport van during the film. Mercedes-Benz is seeding the spot through its social media channels.