The launch campaign for the Mercedes-Benz GLE SUV is a modern family story about a strong mother who is training for her first triathlon.
Despite an event from her past that hangs over her like a shadow, she overcomes her physical and mental limits to achieve her dream. The film by Antoni Garage explores themes of patience, dedication and love in a time when most people expect instant satisfaction. It also positions the SUV as a modern family car rather than a vehicle for rugged adventures. Its release coincided with the United Nations’ International Day of Persons with Disabilities, and Olympic triathlon champion and two-time winner of Ironman Hawaii, Mercedes-Benz brand ambassador Jan Frodeno, makes a guest appearance. The work was written by Matti Lietsch, art directed by Mathias Wilke and directed by Niclas Larsson through Iconoclast.