Mercedes-Benz reveals Cardiff pop-up

Mercedes-Benz has launched a pop-up for the second time at St David's shopping centre in Cardiff, Wales.

Mercedes-Benz: pop-up in Wales
Mercedes-Benz: pop-up in Wales

Open until the end of August, the 2,687sq ft pop-up store is located on lower Grand Arcade. Visitors can view two models on display, an A-Class hatchback and GLA SUV, as well as explore the entire Mercedes-Benz range on interactive touch-screens within the space, designed by The Green Room. Test drives at the Mercedes-Benz retail outlet at Cardiff Gate Business Park can also be booked in-store.

An array of merchandise is available, including Mercedes AMG Petronas Formula One baseball caps and accessories, worn by three-time world champion Lewis Hamilton. The store will also be running a weekly social media prize draw competition, inviting customers to take seflies with a replica Grand prix car to enter.

Andy Sinclair, director of Sinclair Mercedes-Benz and Smart, said: "We generated a tremendous response with our first St David’s pop-up shop, which attracted more than 25,000 visitors. It was fantastic for us to showcase our brands in a prime city centre location in the UK and in a completely different setting to our usual showroom environment. Now, with an enhanced facility that offers an outstanding retail experience to visitors whether they are interested in a new car or simply want to buy the latest Mercedes-Benz merchandise, we hope to attract even more people through our doors."

Speaking on behalf of the St David’s Partnership, a joint venture between Land Securities and Intu, Colin Flinn, regional director at Intu, added: "We are excited to once more welcome Mercedes-Benz to Cardiff, a key opportunity for brands in the West and outside of London."

Earlier this year, Mercedes-Benz unveiled a pop-up store at Intu Lakeside.

Read our sector insight on the automotive industry here

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