Mercedes-Benz "sound with power" by Abbott Mead Vickers BBDO

Mercedes-Benz is promoting its new E63 AMG with a campaign featuring the rapper Tinie Tempah. Abbott Mead Vickers BBDO created the TV and cinema ad, which shows a driver being fitted with a suit that measures physical responses to sounds and then translates them into light displays. The driver is played various sounds, which are combined at the end of the ad to create a mash-up track. The spot was written by Martin Loraine, art directed by Steve Jones and directed by Tom Tagholm through Blink. Weapon7 created the the online display.

Credits

Creative agency
Copywriter
Art director
Agency planner
Board account director
Account director
TV producer
Agency digital producer
Production company
Director
Director of photography
Stills photography
Production company producers
Post-production company
Audio post-production
Media agency
Digital production of YouTube channel
Creative concept, digital production of online display and point of sale
Social media and community management

Featured in this story