Mercedes-Benz "sound with power" by Abbott Mead Vickers BBDO

Mercedes-Benz is promoting its new E63 AMG with a campaign featuring the rapper Tinie Tempah. Abbott Mead Vickers BBDO created the TV and cinema ad, which shows a driver being fitted with a suit that measures physical responses to sounds and then translates them into light displays. The driver is played various sounds, which are combined at the end of the ad to create a mash-up track. The spot was written by Martin Loraine, art directed by Steve Jones and directed by Tom Tagholm through Blink. Weapon7 created the the online display.


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