Up to 30 people across the separate commercial departments – which employ over 200 sales and marketing personnel in total – are mooted as having jobs that may be "at risk" due to conflicting job descriptions, according to one source. The total number of redundancies, including support staff such as IT and administration, could total 100.
However, the figure is likely to be less than might be expected from such a big merger.
Recent announcements of staff changes include John McGeough being handed the group sales director role, beating Opus sales director Peter Charlton to the position.
Simon Daglish has been appointed to the newly created role of director of national sales and trade marketing, beating Mike Hope Milne, brand sales director, and Gavin Miller, commercial marketing director, both of Capital Group, to the role.
Colette Lister has been named trading and operations director of the merged company, a role she currently holds at the Capital Radio Group.
A spokesman at the GWR Group said staff are being consulted as part of the merger process and that no final decisions have been taken: "The appointments process is ongoing and it would be inappropriate to comment on the possible redundancies at this stage. Both companies are committed to a fair and transparent selection process and will be fully consulting with all affected employees."
If the public consultation is successful, the merged group will be called GCap Media.
Ralph Bernard, executive chairman of GWR, said: "The name GCap Media retains elements of both the Capital Radio and GWR brands and reflects the important contribution both businesses will make to the merged group. We look forward to completing the transaction and establishing GCap Media as the leading commercial radio group in the UK. This is a pivotal time for commercial radio."
Other staff changes include Colin West moving to group financial controller from his previous role as financial controller at GWR and Capital Radio's existing director of communications, Jane Wilson, taking on the same role for the new company.