The latter's name will disappear and the move effectively consigns the GGT name, one of the most famous agency brands of the 80s, to history.
Tequila\London, which will employ 260 staff, will be headed by the joint chief executives, Tim Bonnet and Penny Reid. Bonnet and Reid, the former respective heads of Tequila and TBWA\GGT, will report to Rod Wright, the president of Tequila\.
Mike Cornwell, previously the chief executive of TBWA\GGT, becomes the managing director of Europe. The agency's chairman, Peter Herd, is stepping down in January to pursue interests outside of the agency.
The combined creative department will be led by TBWA\GGT's Nick Moore, who has been promoted to the role of executive creative director. The Tequila creative director, Nick Schanche, will report to Moore in the role of creative director.
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