Messner Vetere hires Segall

- Messner Vetere Berger McNamee Schmetterer/EURO RSCG has appointed former TBWA\Chiat\Day creative director Ken Segall as creative director on its Intel account.

- Messner Vetere Berger McNamee Schmetterer/EURO RSCG has appointed former TBWA\Chiat\Day creative director Ken Segall as creative director on its Intel account.

At TBWA Segall was behind Apple's global "think different" campaign. He has also worked on IBM at Ogilvy & Mather.

Ron Berger, chief executive of Messner Vetere, said: "Ken is one of today's creative stars. His visionary approach and intimate knowledge of the category are a perfect match for the Intel brand."



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