Met Police is celebrating the everyday heroism of Londoners as part of its #BeSafe crime prevention campaign.
The ad spotlights one resident, Jennifer Ansary, who gets an unexpected parade of media attention and fans for performing the simple act of double locking her front door. Abbott Mead Vickers BBDO’s Dan Warner and Andy Vasey created the spot.
Met Police is trialling #BeSafe in Barnet, Enfield and Lambeth to encourage Londoners to take small crime prevention steps. It also recently launched a campaign promoting its new body-worn cameras.