Met Police "Easy bait" by Abbott Mead Vickers BBDO

Met Police's film to crack down on scooter crime is shot from the perspective of a thief.

Scooter theft is on the rise in London, with more than 8,000 scooters stolen in the last year alone. The ad by Abbott Mead Vickers BBDO shows that one simple thing like layering up on security can deter criminals. It was written by Caio di Gianella, art directed by Diego di Oliveira and directed by Charlie Crane through Knucklehead. 


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