Phonesites, the outdoor media owner, is displaying the latest ads
for the Metropolitan Police across its 170 BT payphones.
The month-long outdoor campaign, entitled ’Trident - targeting gun
crime’, was planned by MediaCom and bought by outdoor specialist
Phonesites said the StreetSite ads are designed to capture the attention
of gangs and violent youths.
The Metropolitan Police is hoping the ads will also generate public
awareness in the fight for gun disarmament.
Teaser ads were launched on 18 July on payphones throughout Lambeth,
Brent, Hackney, Southwark and Harringey.
The one-week teaser push featured the Trident logo, which was designed
to resemble graffiti. The second creative was revealed on 24 July.
Nikki Redmond, publicity officer at the Metropolitan Police, said: ’It
was important that the campaign’s core message was not revealed until
there had been a bit of a stir created by the teaser. We thought the
creative had a streetwise feel to it and the StreetSites reflected
She added: ’Putting the message in a highly populated, high-street
environment creates an impact and makes people think about the terrible
implications of guns becoming a part of everyday life in Britain.’