MET-Rx urges athletes to love their "monster"

Droga5's ominous campaign for sports supplement strikes a brooding tone

A new spot for nutritional supplement brand MET-Rx from Droga5 takes a very different approach than the agency’s work for other sports-related brands like Under Armour. The "Love the Monster" campaign, which launches today, focuses on the more aggressive aspects of competition. An 80-second hero spot follows the slow approach of a visiting high school football team as it rolls into town, while a player mentally prepares for the game – contemplating this community’s coming despair in a kind of preemptive eulogy. The spot, as well as 15- and 30-second versions, runs on ESPN, supported by social media and a video integration on the sports training website Stack.com.

Credits

Agency
Creative Chairman
Chief Creative Officer
Group Creative Director
Creative Director
Copywriter
Art Director
Design Director
Designer
Chief Creation Officer
Head of Broadcast Production
Senior Broadcast Producer
Broadcast Producer
Head of Interactive Production
Interactive Producer
Head of Art Production
Global Chief Strategy Officer
Group Strategy Director
Strategy Director
Strategist
Communications Strategist
Social Communications Strategist
Data Strategist
Group Account Director
Account Supervisor
Associate Account Manager
Project Manager
Client
SVP, General Manager, S&AN
Production Company
Director
President
Senior Executive Producer
Executive Producer
Producer
Assistant Editor
Executive Producer
Producer
Post Production
Producer
2D Lead
2D Artist
Designer/Animator
Music
Sound
Sound Designer & Mixer
Managing Director
Audio Producer
Audio Producer

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