Joint is helping to relaunch Metcalfe's Skinny popcorn with a campaign that brings to life the brand's playful and light-hearted personality.
Two TV ads, the first of which will air on Saturday, invite viewers into a factory to show unexpected ways of popping popcorn. The £2m campaign will also include social media, video on demand and PR activity, and follows the launch of Metcalfe’s new packaging design.
It is the first work by Joint since the agency won the advertising account in November. Kettle Foods bought the brand in September.