Metro Bank "People-people banking" by Mr President

Metro Bank's first campaign celebrates the perks of "people-people banking".

The ad follows a bank manager as she walks to work, interacting with shop owners and locals alike before opening the store to a customer and her dog.

It will appear in around 400 cinemas near Metro Bank stores. The brand’s out-of-home activity stars six bank employees who pose alongside taglines focusing on customer perks, including extended hours, year-round phone service and in-store card printing. The work was created by Elliott Tiney and Anders Wendel, and directed by J Marlow through Outsider.

Credits

Agency
Executive creative director
Account director
Head of strategy
Connections planners
Head of design
Designer
Production company (film)
Director
Producer
Production company
Editor
Colourist
Post production
VFX shoot supervisor
VFX supervisor
Executive producer
Producer
Sound engineer
Sound studio

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