Metro Bank's first campaign celebrates the perks of "people-people banking".
The ad follows a bank manager as she walks to work, interacting with shop owners and locals alike before opening the store to a customer and her dog.
It will appear in around 400 cinemas near Metro Bank stores. The brand’s out-of-home activity stars six bank employees who pose alongside taglines focusing on customer perks, including extended hours, year-round phone service and in-store card printing. The work was created by Elliott Tiney and Anders Wendel, and directed by J Marlow through Outsider.