Metro hits Glasgow and Birmingham

Associated’s launch of two Metro editions in Scotland and the West Midlands last Friday has extended its turf war with the regional press.

Associated’s launch of two Metro editions in Scotland and the West

Midlands last Friday has extended its turf war with the regional

press.



The launches, as predicted in Media Business last week, have forced

Trinity Mirror to react by increasing the frequency of its Birmingham

Metronews and Glaswegian from weekly to daily.



Both Metro editions were launched on Friday with 100,000 print runs from

bases in Glasgow and Birmingham. Trinity Mirror rushed out 50,000 copies

of a 40-page edition of Metronews in the West Midlands on Thursday

morning at rail and bus terminals.



The two rivals are negotiating with the various transport companies for

exclusive distribution rights within the stations.



The Metronews project is being managed by Coventry Newspapers’ managing

director Dan Mason who moves to the Birmingham Post and Mail as

publisher on 6 December. The editorial content of the daily edition of

Metronews, unlike the weekly, is nationally focused. Friday’s paper

carried eight pages of ads including Trainline.com and American

Airlines.



The paper is being put together by a team of 11 journalists from Trinity

Mirror’s Midlands papers. ’All the regional papers in the Trinity Mirror

group are helping us with copy and pictures,’ added Mason.



The Glaswegian’s plans are still being developed but it is expected to

bring out a special 48-page edition on Thursday and Friday mornings,

starting this week.



Associated’s Metro Scotland will cover the corridor between Glasgow and

Edinburgh. Metro managing director Mike Anderson commented: ’The

regional papers are screaming because we’re on their patch but they’ve

been in decline for years. We’re offering something new and the locals

love it.’



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