Metro to launch in Liverpool and Wales

Associated Newspapers has joined forces with Trinity Mirror to launch two editions of the freesheet Metro.

The launches will take place in Liverpool and Cardiff in March.

The new titles will be written and produced by Metro UK's editorial team in London and printed and distributed by Trinity Mirror.

Metro will have a print run of 25,000 copies a day across both cities.

National advertisement sales will be handled by Metro, with Trinity Mirror selling local advertising.

The launches in Liverpool and Cardiff will take Metro's distribution to 15 cities in the UK. Trinity Mirror has already partnered with Metro in Scotland, Newcastle and the Midlands.

Steve Auckland, the managing director of Metro, said: "We are delighted to be extending our footprint even further across the UK, which comes hot on the heels of our Dublin launch.

"Trinity Mirror has always been a strong advocate of the Metro proposition and our launches take place at an excellent time with the enormous development in South Wales and Liverpool."

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content