Metro Play "imaginary games" by Dare

The gambling site Metro Play, which is owned by DMG Media, has launched a campaign across press and online platforms. Dare created the work – its first for the company – which shows people playing games they have created in their own heads to kill time. It makes the point that they could be doing more entertaining things instead, such as visiting Metro Play. The ads were written and art directed by Sean Vrabel and Stuart Woodall, and photographed by Gary Salter.