Metro printed a special 150,000-copy afternoon edition of the newspaper on Monday 4 October to promote launch of Run London, Nike’s annual event in the capital.
Copies of the 16-page paper were given out merchandisers and did not use the traditional distribution bins situated in London Underground and mainline rail stations.
For 2004 Nike has switched the event to an evening jog across London, starting close to Metro’s headquarters in Surrey Quays and finishing just a mile away in Southwark Park via docklands and Tower Bridge.
Meanwhile, Metro has unveiled a music download service, metrotunes.co.uk – a move just weeks after a similar service was launched by its sister paper, the London Evening Standard.
Readers will be able to purchase individual tunes for either 79p or 99p from the site, which has been developed by Metro in association with Affinity Music.
Saleem Bhatti, head of commercial development for Metro, said: “Our Urban Life research shows that Metro readers are big music fans who like to download music, so Metrotunes was a logical step for us.
“Working with Affinity Music, we have been able to develop a unique online store tailored to reflect the tastes of our Urbanite readers.”
Simon Binns, managing director of Affinity Music, said: “Metro readers love their music; they have been very quick to adopt downloading. ‘Metrotunes’ has been developed purely for them: it will reflect their tastes and champion the artists they care about.