Metropolitan Police "Body worn video" by Abbott Mead Vickers BBDO

High-pressure situations can play havoc with people's memory.

The Met has therefore invested in body cameras for its public-facing officers to make the force more "transparent and accountable". A new ad, by Abbott Mead Vickers BBDO, highlights the difference between what people recall and the actual event by overlaying a witness’ recollection with a recording made with a body camera. It was written by Esrael Alem, art directed by Filmawi Efrem and directed by Ben Dawkins through The Sweet Shop.


Marketing director, Metropolitan Police
Senior marketing manager, Metropolitan Police
Marketing manager, Metropolitan Police
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