AgencyAbbott Mead Vickers BBDO
SectorGovernment / Non-profit
High-pressure situations can play havoc with people's memory.
The Met has therefore invested in body cameras for its public-facing officers to make the force more "transparent and accountable". A new ad, by Abbott Mead Vickers BBDO, highlights the difference between what people recall and the actual event by overlaying a witness’ recollection with a recording made with a body camera. It was written by Esrael Alem, art directed by Filmawi Efrem and directed by Ben Dawkins through The Sweet Shop.