Metropolitan Police Service "Moped theft 2.0" by AMV BBDO

AMV BBDO's latest campaign for the Met Police raises awareness of bike security among moped riders.

The ad shows a hero rider locking up his bike, which becomes increasingly invisible each time he adds a piece of security. Three recommended methods – lock, chain and cover – makes the vehicle safer from scooter thieves. The work was written by Alan Foster, art directed by Brett James and directed by Charlie Crane through Tantrum.