Mexican ice cream brand Elena's launches heartbreak flavors

Adiós Amor Adiós has the perfect recipe for a broken heart.

Mexican ice cream brand Elena’s launched Adiós Amor Adiós, an ice cream designed with heartbreak in mind. 

The limited edition ice cream pint includes five flavors strategically layered to coincide with the stages of a breakup, including Matcha Tea for anger, which raises serotonin, GABA and dopamine levels. Dark Chocolate is for sadness, because it's rich amino acids help the brain release endorphins.

The campaign, created with VMLY&R Commerce, also embeds QR code on each pint that offer advice and prizes. For the "anger" stage, consumers can order free delivery of their ex’s clothing to a local donation site. Heartbroken ice cream lovers are rewarded with a free Tinder Gold subscription for the "hope" stage.

Credits

Global Chief Creative Officer
Executive Creative Director LatAm
Executive Creative Director
Executive Creative Director
Creative Director
Associate Creative Director
Associate Creative Director
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Art Director

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