MGM absorbs media division of full-service agency Roose

Full-service agency Roose & Partners has demerged its media operation into Manning Gottlieb Media.

Full-service agency Roose & Partners has demerged its media

operation into Manning Gottlieb Media.



The move is being billed as a joint venture and includes the formation

of a division called Roose Media, which will be housed within MGM but

have separate phone, fax and e-mail connections.



The division will boast billings of pounds 20 million from existing

Roose & Partners clients. These include Mitsubishi, Vivid Imagination

and Toymaster.



Roose Media will be staffed by assistant director Andrew Stephens and

media manager Mark Gallagher, both from MGM, who will also retain their

existing duties on the Virgin Mobile and Virgin Cars accounts. Up to

three recruits are being sought to work with the team.



Roose & Partners will continue to carry out strategic planning and work

with Roose Media on pitches.



Roose & Partners is one of the last full-service agencies to hive off

its media operation.



MGM managing partner Nick Manning commented on the move: ’If you’re a

mid-sized advertising agency with your own media department, you’re

probably on your own.



’Media is becoming more complex, harder to do and more expensive.

Frankly, agencies like that can’t afford to be on their own.’



However, he added: ’Roose is not giving up on media. We’ll also be

introducing it to other areas of the business. We have known Roose for a

long time - it’s a company that likes what we do.’



In a separate move, MGM has confirmed the appointment of three senior

planners.



Claire Young joins from MediaVest to work on Nike, Virgin Atlantic and

French Connection; former New PHD staffer Lauren Salisbury joins to take

on Apple; and Marc Pearson arrives from Evans Hunt Scott to handle

Alliance & Leicester.



Another recent recruit is Rosalie Kurton from Media-Vest, who comes on

board as an internet planner/buyer within the online division.



The company, which has increased its billings by pounds 60 million since

the beginning of the year, has also taken on six graduate trainees and

is poised to announce further appointments - including an associate

director - in the coming weeks.



’We have taken on 35 people so far this year in response to a tidal wave

of new business - and I’m not exaggerating,’ said Manning.



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