Full-service agency Roose & Partners has demerged its media
operation into Manning Gottlieb Media.
The move is being billed as a joint venture and includes the formation
of a division called Roose Media, which will be housed within MGM but
have separate phone, fax and e-mail connections.
The division will boast billings of pounds 20 million from existing
Roose & Partners clients. These include Mitsubishi, Vivid Imagination
Roose Media will be staffed by assistant director Andrew Stephens and
media manager Mark Gallagher, both from MGM, who will also retain their
existing duties on the Virgin Mobile and Virgin Cars accounts. Up to
three recruits are being sought to work with the team.
Roose & Partners will continue to carry out strategic planning and work
with Roose Media on pitches.
Roose & Partners is one of the last full-service agencies to hive off
its media operation.
MGM managing partner Nick Manning commented on the move: ’If you’re a
mid-sized advertising agency with your own media department, you’re
probably on your own.
’Media is becoming more complex, harder to do and more expensive.
Frankly, agencies like that can’t afford to be on their own.’
However, he added: ’Roose is not giving up on media. We’ll also be
introducing it to other areas of the business. We have known Roose for a
long time - it’s a company that likes what we do.’
In a separate move, MGM has confirmed the appointment of three senior
Claire Young joins from MediaVest to work on Nike, Virgin Atlantic and
French Connection; former New PHD staffer Lauren Salisbury joins to take
on Apple; and Marc Pearson arrives from Evans Hunt Scott to handle
Alliance & Leicester.
Another recent recruit is Rosalie Kurton from Media-Vest, who comes on
board as an internet planner/buyer within the online division.
The company, which has increased its billings by pounds 60 million since
the beginning of the year, has also taken on six graduate trainees and
is poised to announce further appointments - including an associate
director - in the coming weeks.
’We have taken on 35 people so far this year in response to a tidal wave
of new business - and I’m not exaggerating,’ said Manning.