MGM set to pick up UK brief for Nissan after centralisation

Nissan is set to centralise its entire European media planning and buying into a newly formed unit, TBWA.OMD, represented in the UK by Manning Gottlieb Media.

Nissan is set to centralise its entire European media planning and

buying into a newly formed unit, TBWA.OMD, represented in the UK by

Manning Gottlieb Media.



Carat UK has lost the pounds 25 million UK business, which it had held

since the incumbent Eurospace, a joint venture between Carat and TBWA,

folded in January 1998.



TBWA.OMD is expected to handle all the major European markets, with a

budget of more than pounds 125 million.



Nissan is the second automotive account the Carat group has relinquished

in the last six months. BBJ Media Services, a subsidiary of the group,

lost Volkswagen-Audi’s pounds 80 million planning and buying task for

the UK and Germany to MediaCom TMB in August last year.



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