MGM triumphs over Carat in FCUK pitch for #2m media task

Manning Gottlieb Media has emerged triumphant in a secret two-way pitch against Carat for the French Connection media planning and buying account.

Manning Gottlieb Media has emerged triumphant in a secret two-way

pitch against Carat for the French Connection media planning and buying

account.



The move ends an 11-month relationship with Booth Lockett Makin, the

incumbent on the #2 million business .



MGM’s hold on the business is effective immediately, although there is

no advertising activity planned until the new year. The move creates

another shared account for MGM with its sister Omnicom creative agency,

TBWA GGT Simons Palmer.



Colin Gottlieb, a managing partner of MGM, said: ’This is a fantastic

account to come into the agency and fits perfectly with our

business.



We have a great relationship with TBWA and we have come up with some

innovative ideas for the brand.’



French Connection’s advertising activity has centred around outdoor

media since the introduction of its controversial FCUK branding last

April.



The fashion retailer is expected to expand its media mix, building on

the success of the posters.



BLM picked up the account last December without a formal pitch, just

eight months after the business was awarded to Media Solutions, which

was a 50/50 partner with CIA Group and French Connection’s then creative

agency, BDDP GGT (Campaign, 5 December 1997).



Charlie Makin, the managing partner of BLM, said: ’We have never had a

long-term contract with French Connection; we have just handled their

media activity on a burst-by-burst basis. The client made it clear that

they wanted a different media approach, and we hope they find it.’



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