Michael Jackson takes over ad break on ITV

LONDON - ITV is running an epic ad to support sales of Michael Jackson's shows at the O2 Arena.

Jackson... new ad
Jackson... new ad

The three and a half minute spot will take over an entire ad break during ITV1’s Dancing On Ice this Sunday evening.

It will showcase Jackson’s most famous songs, and Jackson is claiming to be the first music artist to take over an entire ad break.

The ad will air at 9.30pm on Sunday to promote ticket sales for Jackson’s summer stint at the O2, which begins on 8 July.