Michael Magee

Vice-president, marketing

Mars Chocolate UK

This Australian, known for his good sense of humour, has been lauded for his bold marketing over the past year with, for example, the Galaxy (Red) ‘Makes lives better’ campaign. This was fronted by actress Thandie Newton and pledges to generate more than 3m days of medication to help stop the transmission of HIV from mothers to their babies in Africa. One of his product launches – Maltesers Teasers last year – became the best-selling chocolate singles product just 12 weeks after being rolled out.