Michaels Stores taps Richards Group for $70m account

- US retail chain Michaels Stores has appointed the Richards Group, Dallas, to its estimated $70 million advertising account following a competitive review.

- US retail chain Michaels Stores has appointed the Richards Group, Dallas, to its estimated $70 million advertising account following a competitive review.

Michaels Stores, which operates an arts and crafts, framing, floral, wall decor and seasonal merchandise chain with 514 stores in North America, has tasked Richards with developing a television brand campaign.

The company did not disclose competing agencies that took part in the review. Media buying remains in house.



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