Katrina Michel, Ogilvy & Mather’s head of planning, is quitting the
London ad scene to work for the Manchester agency, Cheetham Bell.
Michel moved home to the Manchester area earlier this year for personal
reasons. She will work three days a week in her new job but no starting
date has yet been agreed.
She told Campaign she was sad to be leaving O&M but had found the
commute to London from her home in Cheshire too gruelling. ’I’ve had
seven fabulous years at O&M working on some of the world’s finest brands
and now I’m looking forward to helping make Cheetham Bell the best
agency outside London,’ she said.
Michel, who is widely recognised as one of London’s top planning
directors, also had a successful stint as new-business director at O&M,
both in the UK and across Europe, before becoming head of planning last
She joined the agency as a planner in 1991, having previously worked for
Publicis, where she was one of the architects of Renault’s ’papa et
Michel began her advertising career in 1984 and has also had spells at
BMP Business and Davidson Pearce.
Richard Pinder, the managing director of O&M, said he was sad to see
Michel go, but understood her decision and had been discussing it with
her for some time.
He added that he would use her departure as an opportunity to shine the
spotlight on other talent at the agency. He said an announcement on
Michel’s replacement was expected soon and that this was likely to be an
Dave Bell, the co-founder and managing director of Cheetham Bell, said
he first met Michel through a mutual acquaintance. He added: ’We have
always set ourselves out to be an oasis of brand-building in Manchester
and having a person of Katrina’s stature will be a terrific boost for
Cheetham Bell set up in 1992 and hit the news three years later
following its attempted acquisition by Edinburgh’s the Leith Agency. The
talks fell through but Cheetham Bell went on to expand rapidly, and has
since tripled in both billings and staff. Its account wins include
Vimto, Umbro, Crown Paints and, most recently, the Manchester Evening