A Japanese culture blogger for tech website Boing Boing stumbled across an advertisement for Japanese mobile network Softbank, which is using a photograph of Obama to sell iPhones, with the tagline "Yes We Kau!"-- "kau" meaning "buy" in Japanese.
Stateside, Michelle Obama's Vogue magazine covershoot was leaked on the internet yesterday.
Shot by famed-photographer Anne Leibovitz, the coveted cover spot features a relaxed, confident shot of the first lady wearing simple jewellery and a pink dress by Taiwanese designer Jason Wu, who also handled the first lady's inauguration wardrobe.
Michelle Obama is the second first lady to appear on the cover of Vogue -- Hillary Clinton beat her to the punch in 1998 following then-president Bill Clinton's Monica Lewinski scandal.
The March issue of Vogue is set to hit US newsstands today.