Microsoft appoints Hindson to top trade marketing role

Microsoft has appointed Donna Hindson to the newly created role of director of trade marketing for its UK advertising and online division, following a period of restructuring at the company.

Microsoft: Donna Hindson appointed to trade marketing role in the UK
Microsoft: Donna Hindson appointed to trade marketing role in the UK

Hindson's role replaces that of Nickie Smith, who was marketing director of Microsoft Advertising. Smith is has taken a job with Microsoft International, but a spokesperson for the company did not confirm her new job title.

Hindson joins from the BBC where, for 18 months, she worked as head of marketing and partnerships in its Future Media Group.

Prior to this role, Hindson worked at Microsoft for 13 years in the UK, Canada and Asia. Her most recent role at the company was as the director of partner management, for MSN EMEA.

She reports to Andy Hart, advertising and online lead.

Hindson’s appointment comes after a turbulent year for the internet and technology giant, which undertook a global reorganisation.

As part of the UK restructure, Hart was appointed to head up the enlarged advertising and online division in July last year, while Ashley Highfield, former managing director of the now defunct consumer and online division, departed shortly afterwards to join Johnston Press.

Separately, Steve Ballmer, chief executive of Microsoft, announced yesterday at the Consumer Electronics Show in Las Vegas, that the company had sold more than 18 million Kinect motion controllers for its Xbox 360 games console in the year since it launched.

Follow Sarah Shearman on Twitter @Shearmans

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content