Microsoft supports its Server 2001 with AKQA's banner ads

AKQA has developed a series of personalised banner ads for Microsoft, which aim to demonstrate the advantages of its new Content Management Server 2001.

The banners, which launch at the end of the month across Dennis Publishing's IT-oriented websites, work by querying Dennis' database of user profiles and then channelling the details into a Flash-generated banner.

The launch of the campaign across the PC Pro, Computer Shopper and Computer Buyer websites will coincide with Dennis' unveiling of a new portal covering all of its IT properties. The portal, www. uk, combines content from the three sites with news from uk, and is intended to complement those already established for Dennis' gaming and motoring interests.

"Bringing all these brands together is a logical development, offering users a massively enhanced service and advertisers greater reach and more sophisticated targeting, Peter Wootton, the associate publisher of Dennis' IT group, said.

"We are the first website in the UK to offer this level of customisation and we are already getting an enormous amount of interest from advertisers. We expect to see a spectacular growth in user numbers and revenue, he added.

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