- Midas has narrowed the shortlist for its $45 million (£27 million ) creative ad account to four shops and is expected to now widen the review to include media planning and buying.
The four on the short list are Cramer-Krasselt and Euro RSCG Tatham, both Chicago, and Lowe & Partners/SMS and DeVito/ Verdi both out of New York. The incumbent, FCB Chicago, resigned the business in October and declined to repitch.
Media is currently handled by FCB's sister shop, TN Media. With FCB gone, it is now widely predicted that Midas will end its relationship with the True North media agency.