The launch of glossies such as Parkhill’s Aura into the 30-plus
women’s market is set to lure advertisers who previously ignored the
sector, according to She publisher Vivien Cotterill.
The May issue of She, out on 6 April and guest edited by Big Breakfast
presenter Liza Tarbuck, carries an ad for Gucci’s Rush fragrance for the
first time. Cotterill believes renewed interest in the sector will lead
to business from other premium fashion and beauty brands.
’In the past, advertisers such as Gucci didn’t want to appear alongside
popular names such as L’Oreal,’ said Cotterill.
’But there is a new realisation of the change that has taken place in
the way women - especially those in their thirties - shop. They enjoy
high-street and designer names. These women are likely to use a range of
products, ranging from Rimmel cosmetics and L’Oreal shampoo to Chanel
Cotterill has vacancies for a sponsorship and promotional events
manager, reporting to her, and a sales executive reporting to
advertisement director Kathy Moulton.
To meet the new competition, She is giving away free pairs of aviator
sunglasses with the May issue.
Other offers include a free beauty workshop at one of Clinique’s centres
and a 15 per cent discount at Jones the Bootmaker.