Mighty Boosh's Julian Barratt lends voice to Directgov campaign

LONDON - Directgov, the government's umbrella digital service, is launching a new campaign to help internet users access public services and advice.

Directgov
Directgov

The ads, by MCBD, will introduce a new character, an animated dog, for a campaign running across TV, print, radio, online and on ATM machines. The TV feature a voiceover by The Mighty Boosh star Julian Barratt.

Breaking this month, the ads will show people how they can use one website, Directgov, to access public services through the web, mobile phones and digital television. Topics range from the everyday including finding a school, renewing car tax and planning a greener journey. Needs relating to the economic downturn such as family problems, finding a job or help with mortgage payments will also be covered in the campaign.

Mike Hoban, Directgov's newly appointed communications and engagement eirector, said: ‘We already welcome more than 11 million visits to the Directgov website every month and this new campaign can only help to strengthen this leading position.

‘As we face these challenging economic times, Directgov is an essential supersite for members of the public, and is also accessible by phone and mobile,' he added.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content