Mikado, the chocolate biscuit sticks, has relaunched in Europe with a TV spot. The ad, created by Fallon London, debuted in Germany and will air in markets including Austria, France, Italy, Spain and the UK, and aims to promote Mikado as a regular snack. It features a geeky character who parachutes into a casino, strolls up to the high-rollers’ table and presents everyone with a game of Hungry Hippos. The spot ends with the line: "Stay original." It was created by James Harrop and Michael Micetich, and directed by Canada through Partizan.
Executive creative director
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