Mike Cooper returns to take global PHD role

Omnicom has appointed Mike Cooper to replace David Pattison as the chief executive of PHD Worldwide.

Cooper is currently the Hong Kong-based chief executive of Omnicom Media Group Asia. Pattison left PHD in April to become the chief executive of ILG Digital, the parent company of the digital agency i-level.

Barry Cupples, the chief executive of OMD in Central and Eastern Europe, will take on Cooper's role in Asia.

Cooper joins PHD as it attempts to increase its geographical coverage. Having launched offices in the majority of European markets, its focus is now on opening in markets across Asia.

Omnicom recruited Cooper to launch OMD in Asia. He recently took on the wider OMG role, also overseeing PHD in Asia-Pacific.

Cooper will report to Daryl Simm, the chief executive of Omnicom Media Group.

Cooper was unavailable for comment.