Mike Gorman to depart Saatchis

Mike Gorman, the media director of Saatchi & Saatchi, is poised to leave the com-pany as the agency prep-ares to overhaul its media department.

Mike Gorman, the media director of Saatchi & Saatchi, is poised to

leave the com-pany as the agency prep-ares to overhaul its media


It is unclear when Gorman will be leaving the agency, but his departure

is set to co-incide with a restructuring of Saatchis’ media product,

which will give the in-house department a higher profile. Saatchis’

media department bills around pounds 43 million, according to AC Nielsen

MEAL figures for 1997, when billings were down 10 per cent year on


Saatchis is understood to be plotting to strengthen its media

credentials in the wake of the Cordiant demerger at the end of last

year. Saatchis now jointly owns the UK’s largest media specialist,

Zenith Media, with its former Cordiant partner, Bates Dorland, but

observers believe this situation is likely to be temporary. Zenith is

currently in merger talks with the rival media buying group, Aegis.

Saatchis was one of the UK’s first agencies to hive off its media

department - to form Zenith in the late 80s - but retained a media

department to handle the business which Zenith could not. In particular,

Saatchis’ media team works on Procter & Gamble’s TV scheduling business,

an account Gorman has always been very close to.

However, Saatchis’ media department came under the spotlight last year

with the appointment of Andrew Goulborn, who joined the agency as its

first communications director from MediaCom last March.

Goulborn’s brief spans the media, integration and new-media departments

and his appointment was met with speculation that the media operation

would be shaken up under his influence.

Goulborn refused to comment on Gorman’s departure or his plans for

Saatchis’ media department.

Gorman joined Saatchis as a media group head in 1993 from the outdoor

buying specialist, Portland, where he was client services director. He

was promoted to media director in 1994, replacing Adam Crozier, who

became joint chief executive after the senior management exodus that

followed the ousting of the agency’s founder, Maurice Saatchi.

Before joining Portland, Gorman was a media group director in charge of

non-broadcast at DMB&B. However, he quit in 1991, reportedly after a row

over the future of DMB&B’s media operation, the Media Centre.

Gorman was unavailable for comment as Campaign went to press.


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