Mike Gorman, the media director of Saatchi & Saatchi, is poised to
leave the com-pany as the agency prep-ares to overhaul its media
It is unclear when Gorman will be leaving the agency, but his departure
is set to co-incide with a restructuring of Saatchis’ media product,
which will give the in-house department a higher profile. Saatchis’
media department bills around pounds 43 million, according to AC Nielsen
MEAL figures for 1997, when billings were down 10 per cent year on
Saatchis is understood to be plotting to strengthen its media
credentials in the wake of the Cordiant demerger at the end of last
year. Saatchis now jointly owns the UK’s largest media specialist,
Zenith Media, with its former Cordiant partner, Bates Dorland, but
observers believe this situation is likely to be temporary. Zenith is
currently in merger talks with the rival media buying group, Aegis.
Saatchis was one of the UK’s first agencies to hive off its media
department - to form Zenith in the late 80s - but retained a media
department to handle the business which Zenith could not. In particular,
Saatchis’ media team works on Procter & Gamble’s TV scheduling business,
an account Gorman has always been very close to.
However, Saatchis’ media department came under the spotlight last year
with the appointment of Andrew Goulborn, who joined the agency as its
first communications director from MediaCom last March.
Goulborn’s brief spans the media, integration and new-media departments
and his appointment was met with speculation that the media operation
would be shaken up under his influence.
Goulborn refused to comment on Gorman’s departure or his plans for
Saatchis’ media department.
Gorman joined Saatchis as a media group head in 1993 from the outdoor
buying specialist, Portland, where he was client services director. He
was promoted to media director in 1994, replacing Adam Crozier, who
became joint chief executive after the senior management exodus that
followed the ousting of the agency’s founder, Maurice Saatchi.
Before joining Portland, Gorman was a media group director in charge of
non-broadcast at DMB&B. However, he quit in 1991, reportedly after a row
over the future of DMB&B’s media operation, the Media Centre.
Gorman was unavailable for comment as Campaign went to press.