AB InBev has launched a campaign promoting its Mike's Hard Seltzer brand to the UK market.
The campaign was created by FCB New York in collaboration with FCB Inferno. The three films are directed by Mike Bernstein and produced by William Orozco-Cubbon at Alpen.
The spots have been launched online, supported by OOH and radio activations. Media is being handled by Vizeum and Draftline.