Mike's Hard Seltzer "Refreshingly obvious" by FCB New York and FCB Inferno

AB InBev has launched a campaign promoting its Mike's Hard Seltzer brand to the UK market.

The campaign was created by FCB New York in collaboration with FCB Inferno. The three films are directed by Mike Bernstein and produced by William Orozco-Cubbon at Alpen.

Each film introduces a new product: the Vacooler, which hoovers while serving drinks, the Fanny Six-Pack cooler (a bum bag) to hold your drinks, and the Can-noodle for poolside drinking.

The spots have been launched online, supported by OOH and radio activations. Media is being handled by Vizeum and Draftline.


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