Mike's Hard Seltzer "Refreshingly obvious" by FCB New York and FCB Inferno

AB InBev has launched a campaign promoting its Mike's Hard Seltzer brand to the UK market.

The campaign was created by FCB New York in collaboration with FCB Inferno. The three films are directed by Mike Bernstein and produced by William Orozco-Cubbon at Alpen.

Each film introduces a new product: the Vacooler, which hoovers while serving drinks, the Fanny Six-Pack cooler (a bum bag) to hold your drinks, and the Can-noodle for poolside drinking.

The spots have been launched online, supported by OOH and radio activations. Media is being handled by Vizeum and Draftline.

Credits

Client
Global VP, Beyond Beer
Global marketing director, Mike’s
VP, Beyond Beer Europe
Marketing director, Beyond Beer Europe
General manager, Mike’s UK
Marketing manager, Mike’s UK
Creative agency
Co-chief creative officers
Executive creative directors
Creative director – copy
Creative director – art
Senior art director
Copywriter
Chief strategy officer
Director, strategic planning
Strategic planning director
President
SVP, group account director
Account director
Account supervisor
Account executive
Senior project manager
Director of integrated production
Director of business affairs
Senior production talent manager
Creative agency
Managing director
Chief creative officer
Account director
Account manager
Integrated strategist
Senior creatives
Co-design lead
Production company
Director
Executive producer
Production manager
Production coordinator
Music
Post-production company
Editor
Colourist
Flame artist