Mildenhall named Coca-Cola's global marketing chief

Jonathan Mildenhall, the strategy director at Mother, has been poached by Coca-Cola, where he will oversee the soft-drinks giant's $2 billion marketing budget.

Mildenhall joins as the vice-president of global marketing. He will head the strategic and operational roll-out of its carbonated and non-carbonated drinks. He will report to the Coca-Cola chief creative officer, Esther Lee, and will relocate to Atlanta in January.

Mildenhall said: "I'm sad to be leaving, but the scale of the job and the creative talent of the Coca-Cola team was too much of a pull."

Andy Medd, the Mother partner, added: "He has been amazing for Mother in the short time he's been here, but it's a stellar opportunity."

Comment, page 44.