Miles Calcraft beats two to pick up pounds 5m Bosch UK relaunch

Miles Calcraft Briginshaw Duffy is thought to have picked up the pounds 5 million task of relaunching Bosch, the upmarket white goods company, after beating Saatchi & Saatchi and Rainey Kelly Campbell Roalfe/Y&R.

Miles Calcraft Briginshaw Duffy is thought to have picked up the

pounds 5 million task of relaunching Bosch, the upmarket white goods

company, after beating Saatchi & Saatchi and Rainey Kelly Campbell

Roalfe/Y&R.



The decision to appoint Miles Calcraft had not been formally approved as

Campaign went to press, but the agency is expected to start work on a TV

and print campaign in the next two weeks. The aim of the campaign, due

to break in the UK in February, is to give the German brand more of a UK

focus.



The pitch, which was conducted through the AAR last month, took place

after the UK management at Bosch won a battle with the German office to

take control of domestic advertising. Leagas Delaney and HHCL & Partners

were also involved in initial talks with the client.



Grey, the previous incumbent on the business, was not involved in the

pitch process. The agency created the brand’s first TV advertising

campaign in 1995.



Nobody at Miles Calcraft or Bosch was available for comment on the

appointment.



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