Miles Calcraft Briginshaw Duffy wins Bush Internet TV business

Miles Calcraft Briginshaw Duffy has picked up a multimillion-pound brief to launch Bush Internet TV across the UK.

Miles Calcraft Briginshaw Duffy has picked up a multimillion-pound

brief to launch Bush Internet TV across the UK.



The agency beat Duckworth Finn Grubb Waters to the account after a

creative pitch. Bush also held first-round talks with Fallon McElligott

about the account.



The service, a joint venture between Alba, the television manufacturer,

and the internet service provider VirginNet, will enable users to access

the web via their TV sets.



’Bush Internet TV aims to take internet information and services to the

mass market in a consumer-oriented way,’ Anthony Sethill, the managing

director of Alba, said.



’Research has shown that the internet is predominantly a male AB domain

and is basically an advanced form of teletext. Our campaign will

incorporate direct, straight advertising which will state that here at

last is an internet service that is useful, enjoyable and simple.’



The service launches in June and the agency’s first burst of work will

air in late August/early September on national TV. The campaign will be

supported by press and poster advertising.



The company has appointed Manning Gottlieb Media to handle its media

buying.



’Bush Internet could not have made it simpler,’ Jeremy Miles, the

agency’s chairman, said. ’All you have to do is plug in the TV, press

the yellow button and browse away . All the complication and expense has

been removed.’



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