Miles Calcraft Briginshaw Duffy is poised to take on the pounds 5
million European launch task for Self Trade, the online personal trading
The agency pitched against HHCL & Partners and one other unnamed agency
for the site, which is expected to launch in April this year.
Miles Calcraft will work on a TV, print and poster branding campaign
which is expected to break in the UK in the spring and then roll out to
France and Germany.
Self Trade was founded by Peter Boucher, a former Unilever marketing
director, who is also looking for a direct marketing and public
relations agency to complete his marketing line-up.
Self Trade will be positioned as the cheapest and quickest in its
It is the latest launch in a market that is threatening the future of
traditional stockbrokers - online trading enables individuals to simply
check a share price and key in ’buy’ or ’sell’ to secure a deal.
One of Self Trade’s biggest rivals will be Charles Schwab, the world’s
biggest internet stockbroker, which recently appointed Abbott Mead
Vickers BBDO and New PHD to create a TV campaign. The sector is becoming
increasingly competitive as companies such as Goldfish, Egg and Fidelity
Investment Services launch similar sites.
Both Jeremy Miles, chairman of Miles Calcraft, and Boucher were
unavailable for comment as Campaign went to press.