Military veterans' resumes hidden in plain sight across U.S.


Camouflage is worn by military personnel to become invisible during a war. But it’s when veterans return to civilian life and begin looking for jobs that they can feel even more invisible. BBDO and AT&T have teamed up to create a campaign that showcases the telecoms company’s commitment to hiring 20,000 veterans by 2020. The effort, which will run in Atlanta, Dallas, New York and Washington DC, includes wild postings, print, static and digital bus shelters, and a large painted wall in New York, and highlights real resumes from veterans who are now employed by AT&T.


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